On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs.On shoes are engineered in a way that the speedboard sits on top of the cloud pods so On the way down the pods will take up the impact and On the way up the speedboard will push you off and enhance the natural movement of the foot. On have collaborated with Roger Federer to make their first venture from Running into Tennis and we think its a pretty cool sneaker.
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