Old Joe Brand Co.

Old Joe Brand Co. goes to great lengths to reinterpret historical worker styles. The denim used in the production of these garments is a special 12.4oz Japanese denim which has natural Sanforized properties. These properties are gained by using the special Kibata weaving technique which means that the denim keeps its softness and doesnt become rigid as in the usual Sanforized production methods. With Old Joe the Raw look is achieved without sacrificing the comfort of the natural cotton.